Greg’s work reveals a love of function and mystery combined in the graphic elements of architecture and landscape. He is inspired by repetitions of form in space. An unflinching modernism and cool detachment inflects all his images, in the bright whites of super-watt bulbs and in light-filled landscapes. Greg’s often heroic portraits show sitters in context and in moments of reflection. He thrives on problem-solving and developing creative ideas. His unassuming approach is based around simplicity, shape and structure.
Greg recently photographed the tight-knit generations of Thames watermen, capturing an archaic and little-known way of life before it passes into history, working alongside the director of a forthcoming documentary and exhibition. Other powerful portraits include Nike’s up-and-coming footballers Neymar, Piqué and Sneijder; and an elegiac series showing the changes in a Welsh village brought about by the closure of the local slate mine.
Born in East Yorkshire in 1978, Greg White studied at Nottingham Trent and Blackpool, graduating in 2002. Greg now lives in London. Notable awards include the prestigious title of AOP Photographer of the Year (2008), ADC Young Gun in New York (2009) and most recently was awarded IPA First Place (2013) for his Lexus LF-CC Campaign.
Greg’s work has appeared in Wallpaper*, Wired and The Times magazine. His first monograph, Svalbard, was published in 2010. He has photographed cars for Toyota, Peugeot, BMW, Audi, Nissan, Volkswagen and Lexus among others. Client commissions include BP, Glenmorangie, Swarovski, Nike, TfL and COI, Ubisoft, Vaseline and Sony.